Cambridge United announce hummel as the Football Club's new kit manufacturer, confirming the biggest ever kit supply contract at the Abbey Stadium, with sponsorship of six figure value.
Starting from 2019/20, the U's will work with the Danish sportswear company - who become the Club's Technical Partner - for the next four years until the end of 2022/23 season.
Hummel will supply the playing kit and training wear for Cambridge United's first team from next season. We are also excited to confirm that all players within Cambridge United's Academy, Development Centres and Cambridge United Women's FC will also wear the same playing and training kit to provide a consistency across all players who pull on the shirt to represent the Football Club.
Founded in 1923, Danish sportswear brand hummel are one of the oldest teamsport brands in the world with an incredible footballing heritage.
The portfolio of clubs wearing the famous hummel chevrons next season will include The Danish National Team, Rangers FC, Middlesbrough FC, Charlton Athletic, SC Freiburg and Real Valladolid.
The new playing kits are also made using hummel's world leading ZeroH20 technique, which enables the production of Cambridge United's kits to be sustainable - without the use of water in the dying process. More about this will be announced in due course, alongside all of hummel's UK partner clubs.
Cambridge United COO Henry Comfort commented: "After an extremely thorough tender process, we are pleased to be announcing the biggest commercial kit deal in the Football Club's history with hummel ahead of the start of the new season.
"Hummel are a resurgent, high quality, and on-trend brand whom Cambridge United are yet to have been associated with before. Therefore, it will be great to start this "Next Chapter" campaign alongside them, as we embark on a summer of change.
"Any football team's kit forms a key part of a Club's identity. In recognition of this, we wanted to ensure that our chosen partner could produce truly bespoke kits, in order to give our fans kits which are unique and consistent with Cambridge United's history. We were delighted to agree upon this with hummel.
"We have been incredibly impressed with their operation and service thus far, and are looking forward to partnering with a brand determined to achieve excellence across the range of kit worn by both our fans and players alike."
Pleased to be partnering with Cambridge United, Commercial Director of hummel Neil Burke commented: "We are extremely proud to have been chosen as the new Technical Partner. At hummel we pride ourselves in doing things a little differently by adding that extra twist and a bit of character to all that we do. Over the next 4 years we will provide players, staff and most importantly the supporters with an exceptional range of products both on and off the field."
The new appearance to United's apparel next season, aligns with the Club's Next Chapter campaign announced earlier today in which U's fans will see a fresh look and experience a new feel at the Abbey Stadium on match day next term.
Keep a lookout for teaser images on the Club's social media channels throughout this week, as we prepare to launch our first hummel home kit on Friday 24th May!