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IDENTITY CREATIVE NEW CAMBRIDGE UNITED BRAND GUARDIANS

19 August 2016

Cambridge United has a new signing with IDentityCreative

Cambridge United are pleased to announce iDentityCreative as the Club’s Official Brand Guardian and Marketing Partner for the 2016/17 Sky Bet League Two Season

Having worked together for the last 12 months – designing new ideas and producing material for the corporate hospitality suites, stadium signage, club stationery and instilling brand consistency – Cambridge-based agency iDentityCreative is now responsible for the Club’s Match Programme design, promotional literature, advertising and media communications.

This means we are evolving our new CUFC Direct website, which will feature Club Merchandise, Soccer Schools, Courses and Youth Development using fresh design and the latest web-development tools for ease-of-use and purchasing on the go.

Commenting on the new partnership with iDentityCreative, Liz Slack, Business Development Manager at Cambridge United FC, says: “iDentityCreative has a passion for delivering excellence to all their clients. It is this relentless desire to deliver the highest standard, together with an ambition to succeed and develop business in conjunction with the community in which they operate, that convinced Cambridge United this is the right partnership for us.
“As Cambridge United continues its journey of development, across all strands of its business strategy, we can do so in full confidence with iDentityCreative as our exclusive brand guardian and marketing partner.”

Chris Gooch, Creative Director at iDentity says: “We are delighted to play a part in the positive direction that Cambridge United is taking. The exciting changes and appointments being made off the pitch at The Club are clear to see, and we take great pride in applying our creativity to areas that require progress – we are confident that both Cambridge United and its fans will enjoy the benefits of our work over this season and onwards.”




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